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Marketing Leader of the Year: The candidates - Rebecca Van Dyck

for and learn from: Jay Chiat, Dan Wieden, Phil Knight, Steve Jobs, Mark Zuckerberg and Sheryl Sandberg (who isn ...

Tesco hails improvement in ad performance as profits take a hit

Despite improving its advertising, the UK business still saw its profits fall by 8.3% to 2.27bn for the year ending 23 February. The wider Tesco group experienced its first fall in annual profits for 20 years as it seeks to turnaround its business at home. The Christmas campaign, by new agency Wieden ...

The World's Leading Independent Agencies 2013: Ideal

, Belo Horizonte, Porto Alegre Favourite digital campaign of 2012: "Find your greatness" by Wieden ...

Top ten ads of the week

51 5 (9) Tesco Wieden Kennedy/Initiative 34 6 (-) Lloyds ...

Heineken "road to the final" by Wieden & Kennedy

Heineken has aired the latest instalment of its "road to the final" campaign during the Uefa Champions League quarter-final matches on 2 April. The ad, which was created by Wieden Kennedy Amsterdam, shows the protagonist playing in a band in the depths of the Amazon, when he is handed a ticket ...

Dulux: A paint ad that's a bit like a beer ad

Crispin Porter Bogusky/ MEC 33 8= (19) Tesco Wieden Kennedy ...

Diesel's Scott Morrison on bringing an FMCG approach to fashion and the energy of young talent

director, Saatchi Saatchi (1995-2001) - Account director, Wieden Kennedy (2001-03) - Head ...

Brand Barometer: Three's latest viral campaign reviewed

Oreo reckons it is a 'basic human desire' to separate its cookies. Wieden Kennedy creative David ...

Tesco's talking pineapples unveil Price Promise

. Wieden Kennedy has created the campaign, while media planning and buying has been handled by Initiative ...

Heineken "deja vu" by Wieden & Kennedy

Heineken has launched a global campaign to promote the redesigned Star Bottle, which has just launched in the US. The ad, created by Wieden Kennedy New York, was shot by the award-winning director Rupert Sanders through MJZ. The Bond-style film follows a man visiting bars and clubs around the world ...

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