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Why marketers are ditching their brands for life in adland

partner, 101 London. Previously senior marketer at Cadbury, InBev and Whitbread Beer Company. "People ...

Costa Coffee's growth is down to "reassuringly proud" strategy

I let out a little cheer for marketing this morning. Costa Coffee s parent company, Whitbread ...

Should brands prioritise their current customers over the bid for new ones? The Marketing Society Forum

. NO: Chris Lewis, head of marketing, Whitbread We all know you have to both retain and acquire ...

Trust in food industry under the spotlight

, suppliers, supermarkets, caterers and restaurants, with Whitbread and Nestle just two of the companies ...

Can a corporate rebrand really deliver a decisive change in internal culture? The Marketing Society Forum

, Whitbread Hotels Restaurants Brands are a simple and well-understood expression of attributes, values ...

Women of today

career, De Groose led Stella Artois to massive success while at Whitbread, became the first UK managing ...

De Groose reflects on Carat's 'best and most important year' and future focus

Communications, as its managing director, with a genesis in media client-side at Whitbread, on brands including ...

Carnival Cruises recruits Peter Serafinowicz for debut UK campaign

September last year, recruited Whitbread marketer Gerard Tempest as its new chief commercial officer , amid ...

Costa says Starbucks has taken a knock

The increase beat the 6.8% sales jump at Costa reported in the first half of the year by Whitbread ...

Pizza Hut UK business sold to investment company Rutland Partners

owned by Whitbread, which sold its 50% share in the UK group to Yum! for 112m in 2006. Follow ...

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