to remove filtersCREATIVE STRATEGY: EE launches with big bucks, but no big bang
15 Nov 2012 | by Simon S Kershaw
Johnnie Walker ad, striding towards us, monologuing about the famous whisky. But the ad then drifts off ...
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A view from the bottom
07 Feb 2013 | by Aoife O'Dea
worked in this industry long enough to remember keeping hip flasks of whisky in their drawer, is ...
Danny Rogers: Transparency drive is astute and cathartic
04 Nov 2010 | by Danny Rogers
These range from the fact that David Cameron received a bottle of whisky worth more than 140 from ...
Brand Manager of the Week
10 Nov 2009 | by Sarah Johnson
spent weeks nailing a brief to get White Horse whisky to appeal to the young. Do you speak any other ...
Danny Rogers: Banks comms farce is dangerous for all
04 Nov 2009 | by Danny Rogers
on methuselahs of Krug at clubs like Whisky Mist. Meanwhile, we have regular opinion pieces by ...
Mark Kleinman on marketing and the City: brand 'copycats'
25 Aug 2009 | by Mark Kleinman
range with a further five variants in the aftermath of World War II. No. 2 used whisky as its spirit ...
Should a drink's calorific content be given equal importance to ABV?
14 Jul 2009 | by staff
understand how a 6.2% beer compares with a 37% whisky, and the impact of pro rata consumption. Ultimately ...
Let's roast the turkeys: Celebrating advertising effectiveness is vital, but so is auditing advertising ineffectiveness
04 Nov 2008 | by Raymond Snoddy
Walker whisky, which linked the notion of personal progress with the old Johnnie Walker campaign image of ...
Editor's comment: COI should be proud not loud
04 Nov 2008
set out to prove how its advertising has helped the Diageo whisky brand gain share and sales over the ...
Careers: Just the job - Brand manager, Bell's Whisky
12 Aug 2008
expensive whisky are all part of the job description. Patrick's main responsibilities lie in maintaining ...
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