Lockerbie disaster comms handler Alan McGuinness dies age 64
07 May 2013 | by Iain G Fleming
representing companies or organisations in the supermarket, whisky, seafood, bio-remediation, housebuilding ...
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Why marketers are missing a trick by ignoring sensory perception
20 May 2013 | by Gemma Charles
Altering the environment can enhance the taste and enjoyment of whisky by up to 20%, an experiment...of Dufftown single malt whisky. The first room was designed to accentuate the green, grassy nose ...
Diageo appoints marketer Ivan Menezes as chief executive
07 May 2013 | by John Reynolds
premium drinks brands, including Guinness, Johnnie Walker whisky and Smirnoff vodka. Follow ...
Pitch update
02 May 2013
content creation brief for its premium Johnnie Walker Blue Label whisky and invited a mixture of ...
Talisker creates 'world's first interactive storm'
30 Apr 2013 | by Gemma Charles
Whisky brand Talisker Storm, the latest whisky from the Diageo-owned Talisker distillery, created
Dodd's Gin design brings in founder's engineering heritage
26 Apr 2013 | by Matthew Chapman
whisky experts London Distillery Company move into gin.
Pitch update
28 Mar 2013
Inferno and VCCP are to go head to head for the Grant s whisky global advertising account. The ...
On the creative floor: Mother New York
14 Mar 2013
learn about a whisky company and see the packaging that was designed. There seem to be a lot of ...
Which scotch whisky brand is most prominent online? Brand barometer
22 Feb 2013 | by Gemma Charles
The Balvenie is the most prominent, with Glenfiddich and Johnnie Walker in second place.
News in brief: Florida tourist attractions and Suntory Whisky
15 Feb 2013
. Suntory Whisky has retained specialist food and drinks agency Three Sixty Communications to handle trade ...
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