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INTERACTIVE: NEW-MEDIA CLINIC; Why client ignorance is behind the struggle to become interactive

15 Dec 1995 | by DAN O’BRIEN

boasts is pretty ubiquitous on the World Wide Web. Or that the site s full-screen, colour ad spread ...

INTERACTIVE: BEHIND THE HYPE/INTERNET RATECARDS; Can Internet publications justify their ad ratecard prices?

15 Dec 1995 | by JANET IZATT

, called the Future of Web Publishing and due to be published on 31 January, estimates that ads in Web ...

INTERACTIVE: CASE STUDY/TANGO; Tango’s debut on the Internet gives a sure sign of the medium’s worth

15 Dec 1995 | by JOHN OWEN

Rael Fenchurch, the agency s head of new media, created what he calls a Web depository for the ...

INTERACTIVE: GALLERY REVIEWED BY PAUL WOOLMINGTON

15 Dec 1995 | by PAUL WOOLMINGTON

cross-referenced advertising and sponsorship links between print and the Net site with hyper-links to its own Web ...

MARKETING MIX: LETTERS; Enough puff for company brand

08 Dec 1995

From Richard Woolston, group product manager, Web International, London NW10...From Richard Woolston, group product manager, Web International, London NW10 The ...

Lowes lends coherence to the Tesco communications mix

08 Dec 1995 | by Michele Martin,

opportunities. The latest example is a Web Site on the Internet through which shoppers can browse the company’s ...

NEWS: ASA to challenge Friends of the Earth over Internet commercial

01 Dec 1995 | by JOHN OWEN

as a storyboard on Friends of the Earth s World Wide Web site at http://www.foe.co.uk. ...

MEDIA: BRIEFS

01 Dec 1995

communications BT has launched the BT Communications Store, an Internet web site for business and ...

MEDIA: FOR THE RECORD

01 Dec 1995

has launched a site on the World Wide Web at http://www.durex.com. Designed by the new-media ...

NEWS: Corrections and clarifications

24 Nov 1995

clarification ever printed, Zenith Media has asked us to make clear that its Web site address is ...

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