to remove filtersEditorial: Effective ads don’t have to be popular
18 Dec 1997 | by JEREMY BULLMORE
Walkers crisps may at first sight seem to have sabotaged the advertising campaign, beating even the ...
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Spice Girls fail consumer test in hated ads poll
18 Dec 1997 | by PATRICK BARRETT
Walkers Crisps irritated more viewers than any other....Walkers Crisps irritated more viewers than any other. Thirty-three per cent of the 1000 people ...
MARKETING FOCUS: REVIEW OF THE YEAR 1997 - Jane Bainbridge takes a look at some of the highlights and low points of 1997, a year which had some memorable moments for marketers
18 Dec 1997 | by JANE BAINBRIDGE
link-ups included Walkers Crisps, Polaroid, Elida Faberge s body spray Impulse, and then the computer ...
MARKETING FOCUS: Adwatch of the year - In this year’s review of the major stars in the Adwatch charts, Gail Kemp finds out which companies, brands and ad campaigns were hits with the public
11 Dec 1997 | by GAIL KEMP
top Lottery score in 1996. Walkers Crisps Say what you will about ubiquity and the ...
REVIEW: Marketing and advertising news in the week’s press
14 Nov 1997 | by CLAIRE BEALE
Spice Girls will be emblazoned on supermarket floors as part of a promotion for Walkers crisps. The ...
CAMPAIGN OF THE WEEK: GUINNESS
06 Nov 1997 | by DANNY ROGERS
/ Manning Gottlieb Media 77 3 (-) Walkers Crisps BMP DDB/MediaVest ...
Public tire of Spice trade
30 Oct 1997 | by ANNE-MARIE CRAWFORD
and Newcastle manager Kenny Dalglish have also been used to endorse products - Walkers Crisps and BT ...
ADVERTISING & PROMOTION: A marriage of PR and ads - With the boundaries between advertising agencies and PR firms blurring, Patrick Barrett looks at how new agency Renegade plans to break away from tradition
30 Oct 1997 | by PATRICK BARRETT
Polly 9 Walkers Crisps 8 Lucozade ...
Betts and Green start ideas shop
17 Oct 1997 | by JOHN TYLEE
the Gary Lineker campaign for Walkers crisps at BMP, left McCanns when the agency hired Mike Court ...
BACKBITE
26 Sep 1997 | by JOHN OWEN
of advertisers are signing up the Spice Girls. From Pepsi to Walkers Crisps via Polaroid and ...
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