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Sector Insight: Crisps and salty snacks

;" src="http://offlineHBPL.hbpl.co.uk/news/OKM/richedit/Sebastian-Micozzi121.jpg" alt="" width="121" height="140" />Sebastian Micozzi, Head of marketing, Walkers Crisps ...

Adwatch (July 27): Top 20 recall - Persil all washed out?

% 1 ( ) Sky WCRS Co/MediaCom 48 2 ( ) Walkers Crisps Abbott Mead ...

Find a healthy balance

Walkers crisps, healthier. This followed the multinational's pledge to cut fat, salt and sugar across its ...

PepsiCo explains how it measured the carbon footprint of Walkers Crisps

how it measured the carbon footprint of Walkers Crisps....1. Why did PepsiCo decide to calculate the carbon footprint of Walkers Crisps? PepsiCo is ...

Brands and their footprints: carbon-labelling schemes begin to enter the mainstream

very use of carbon as a consumer-facing term. First displayed on Walkers Crisps, the carbon-reduction ...

Power 100 Marketers of 2009: 1-50

Glenn, Birds Eye H E Glenn, the former Walkers crisps marketer who rose to become PepsiCo president ...

Awards show how digital is maturing

Guardian Unlimited - Best Cross Platform Integrated Campaign Sam d Amato of OMD UK for Walkers Crisps ...

Superbrands case studies: Walkers

special packs of Walkers Crisps in exchange for free books. Over its four-year duration the scheme ...

Incentives: The power of paper

agency The Grass Roots Group. In 2003 the company signed up 3000 curry restaurants for a Walkers ...

Superbrands case studies: The National Lottery

impulse brands in the UK, eclipsing sales of Walkers crisps and Nescafe. --National Lottery Thunderball ...

 

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