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NEW MEDIA - IPG consolidates with single new media unit

16 Dec 1999 | by BEN ROSIER

range of new media interests and sometimes uncoordinated approaches. Earlier this year, WPP ...

Briefs

16 Dec 1999 | by ANNE-MARIE CRAWFORD

trends. At the heart of 3D is BRANDZ, the international WPP brand equity study that covers consumer ...

TELEMARKETING: Call centres must adapt their ways - James Curtis identifies the four key challenges facing the telemarketing industry

02 Dec 1999 | by JAMES CURTIS

in call centres in the US by WPP suggest that more integration is on the agenda. The turning ...

200 for 2000: Top 20 Market Research Agencies - Research sector takes world view - The demand for an international perspective and the rising costs of research are fuelling consolidation in this sector, to benefit from the economies of scale and global re

25 Nov 1999 | by KEN GOFTON

The advertising-to-PR communications group WPP is a bit like Procter & Gamble - it prefers to keep...The advertising-to-PR communications group WPP is a bit like Procter s subsidiaries, Research ...

200 for 2000: Top 30 PR Agencies - PR hits the highest points of success - Public relations agencies are undergoing fast transformations fuelled by new media, a spate of takeovers, and a serious approach to corporate reputations at board level

25 Nov 1999 | by Ken Gofton

Omnicom, WPP and Interpublic. In fact, there are now only two independents in the top 20 - Text 100 and ...

200 for 2000: Top 30 Direct and sp agencies - DM and SP in urge to merge talents - The direct marketing and promotional disciplines are becoming more intertwined and the traditional distinctions are blurring Our tables, reflect this coming together.

25 Nov 1999 | by KEN GOFTON

equivalent of the Big Bang. John Williams, whose own agency, Perspectives, was bought by WPP at the end of ...

200 for 2000: Top 30 creative agencies - Adland rides the waves of change - Global clients are driving major changes in ownership and structure of ad agencies. The trend toward greater consolidation looks set to continue in 2000, reports Conor Dignam

25 Nov 1999 | by CONOR DIGNAM

feel of an agency uncomfortable with the baggage of its history. Another WPP agency also going ...

200 for 2000: Top 20 Design Agencies - Millennium drives a focus on design - The new millennium is making UK business think hard about its image and branding. This new interest in corporate image is fuelling a boom in design

25 Nov 1999 | by MICHAEL EVAMY

marketing groups. WPP bought five design agencies in 1999, including most recently The Brand ...

200 for 2000: Top Ten New Media Agencies - Expertise shapes new media boom - E-commerce is only starting to take off but there is already a thriving new media agency sector which is growing rapidly Honing skills may prove to be the key to success.

25 Nov 1999 | by MATTHEW REED

new-media outfits. The Lowe Group acquired Head New Media in April; WPP has a stake in Syzygy; Leo ...

200 for 2000: Top 20 Media Agencies - Media on the edge of transformation - Media planning and buying agencies are trying to guide clients through the digital revolution, but at the same time facing a huge shake-up in their own market

25 Nov 1999 | by CONOR DIGNAM

Mars business as part of the centralisation, and a pounds 7m account from Warner Bros. WPP ...

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