What did David Ogilvy know?
26 Apr 2013
can be seen in recent transactions like Saatchi buying Outside Line and WPP buying AKQA. One of the ...
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Trading Places: this week's people moves
26 Apr 2013 | by Chris Harding
Barclays account. ( Campaign ) Media Forward , WPP's content marketing agency, has rebranded as ...
Trading Places: this week's people moves
22 Mar 2013 | by Chris Harding
has appointed Cheryl Giovannoni , the president of the WPP agency's sister branding consultancy ...
Five key lessons on selling the baby
18 Dec 2012 | by Gary Stolkin
markets. If your proposition is global, you need to have a strong presence in China, and WPP bought some ...
Sir Martin Sorrell: 'Losing something still gets to me'
04 Dec 2012 | by Management Today
The MT Interview: Martin Sorrell built advertising giant WPP from scratch, and has just been voted.... But he's certainly no relic. He may now be 67, with 27 years at WPP under his belt, during which time ...
Most read stories in advertising, marketing, media and PR (21 - 27 Oct 2012)
28 Oct 2012 | by Daniel Farey-Jones
creative agency requirements, potentially threatening its eight-year relationship with WPP's JWT and ...
Think BR: It's clean up time - thanks to the economy
02 Oct 2012 | by Bob Willott
almost identical vulnerability scores given to WPP and Adventis Group at their last balance sheet dates ...
Think BR: Who wants Interpublic?
06 Aug 2012 | by Bob Willott
tougher call for Havas, and would probably make a bit of a dent in the Publicis, Omnicom and WPP balance ...
Comedian Dave Gorman to appear at IAB Engage
30 Jul 2012 | by Ed Owen
's co-founder who recently sold his agency to WPP for $540m , Dick Costolo, Twitter's chief executive and Peter ...
Trading places: This week's people moves
29 Jun 2012 | by Sarah Shearman
WPP, and becomes president of Wunderman UK and a member of the Wunderman Leadership Board. She will ...
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