Search results for "WPP"

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Twitter launches global partnership with WPP

06 Jun 2013 | by Magda Ibrahim

Twitter and WPP have signed a deal that will see the ad giant integrate Twitter data into its media...The global strategic partnership spans a number of WPP companies, including GroupM, Kantar and ...

Is real-time marketing the future of advertising?

02 May 2013

than good PR for both parties. WPP s Sir Martin Sorrell has already been assured the deal represents a ...

Twitter signs major advertising deal with Publicis Groupe

23 Apr 2013 | by Gordon MacMillan

as WPP Group's GroupM, Dentsu-owned Aegis and Omnicom. The deal with the Publicis Groupe-owned ...

Sorrell bids to diversify WPP with tech launch

24 Apr 2012 | by Daniel Farey-Jones

Sir Martin Sorrell has said WPP's launch of a technology platform in partnership with Indian IT...around the world. Sorrell visited WPP's latest partner's Canary Wharf offices yesterday to cut the ...

Mini web show to run on Facebook

15 Nov 2011 | by John Reynolds

conjunction with youth brand Vice, which is partly owned by WPP....investments from advertising giant WPP, among others. Follow John Reynolds on Twitter ...

Wrigley brings back 'Food Creatures'

01 Mar 2011 | by John Reynolds

campaign is being handled by WPP's MedicaCom. Duncan McCulloch, Wrigley sales director, said: "The 'Food ...

VIDEO: Sorrell on apps, mobile and social networks

16 Feb 2011 | by Daniel Farey-Jones

WPP chief executive Sir Martin Sorrell has claimed it is difficult for agencies and other companies...... we'll largely become a cashless society over time." He also covered how WPP is addressing the mobile ...

WPP invests $5m in Facebook marketing platform Buddy Media

29 Oct 2010 | by Ben Bold

WPP Digital is investing $5m (£3.14m) into Buddy Media, a Facebook management system used by some...The aim of the strategic partnership is to allow WPP to improve its clients' engagement with ...

Wunderman launches social media unit

16 Jul 2010 | by Matt Williams

Wunderman has partnered with WPP sister agency Mindshare to form a 17 strong social media unit to

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

in certain channels but you have to get the idea first." With WPP now earning more from data than ...

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