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WPP acquires ecommerce digital agency Salmon

WPP has bought the ecommerce specialist digital agency Salmon, which works with retail clients such...to operate as a stand-alone brand and agency within WPP, led by chief executive Neil Stewart ...

Sorrell bids to diversify WPP with tech launch

Sir Martin Sorrell has said WPP's launch of a technology platform in partnership with Indian IT...around the world. Sorrell visited WPP's latest partner's Canary Wharf offices yesterday to cut the ...

WPP launches innovation unit GroupM Next

WPP's GroupM is to launch GroupM Next a new innovation unit designed to support its four agencies...] partners and emerging players in online, mobile, social and addressable," according to WPP. The new unit ...

WPP's Quisma launches in the UK

GroupM, WPP's media arm, has appointed Ellie Edwards, formerly managing director of ad network...with some UK-only clients but refused to disclose any names. Initially, WPP had planned to sit ...

WPP buys majority stake in Turkish digital agency

WPP has bought a majority stake in Istanbul-based independent digital agency 41?29! in a move to...WPP already employs nearly 1,000 people and generates revenues of $100m ( 64.3m) in Turkey, but is ...

WPP invests in Singaporean digital marketing agency Qais

WPP's global digital marketing agency VML has acquired a majority stake in Qais Consulting, the...management services. The agency's revenues for the year ended 31 December 2010 was $4m. WPP ...

WPP acquires US digital agency Rockfish

WPP Digital, the digital arm of WPP, has agreed to acquire the assets of US digital agency Rockfish...$4.7m ( 2.8m). WPP said in a statement that the acquisition continued its strategy of investing in ...

WPP merges digital agencies to launch Possible Worldwide

WPP Digital has merged its digital agencies Schematic, Bridge Worldwide, Blue and Quasar, to create...advertising and social media", according to WPP. Mark Read, chief executive of WPP Digital, said: "In ...

WPP invests $5m in Facebook marketing platform Buddy Media

WPP Digital is investing $5m (£3.14m) into Buddy Media, a Facebook management system used by some...The aim of the strategic partnership is to allow WPP to improve its clients' engagement with ...

WPP agencies launch paid content joint venture

Two WPP Group agencies, 24/7 RealMedia and Schematic, have combined to launch a paid content...WPP chief executive, said paywalls were "essential" for publishers. The idea behind the Content ...

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