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Twitter launches global partnership with WPP

Twitter and WPP have signed a deal that will see the ad giant integrate Twitter data into its media...The global strategic partnership spans a number of WPP companies, including GroupM, Kantar and ...

Twitter launches global partnership with WPP

Twitter and WPP have signed a deal that will see the ad giant integrate Twitter data into its media...The global strategic partnership spans a number of WPP companies, including GroupM, Kantar and ...

WPP invests $5m in Facebook marketing platform Buddy Media

WPP Digital is investing $5m (£3.14m) into Buddy Media, a Facebook management system used by some...The aim of the strategic partnership is to allow WPP to improve its clients' engagement with ...

Sorrell bids to diversify WPP with tech launch

Sir Martin Sorrell has said WPP's launch of a technology platform in partnership with Indian IT...around the world. Sorrell visited WPP's latest partner's Canary Wharf offices yesterday to cut the ...

Wunderman launches social media unit

Wunderman has partnered with WPP sister agency Mindshare to form a 17 strong social media unit to

Mini web show to run on Facebook

conjunction with youth brand Vice, which is partly owned by WPP....investments from advertising giant WPP, among others. Follow John Reynolds on Twitter ...

VIDEO: Sorrell on apps, mobile and social networks

WPP chief executive Sir Martin Sorrell has claimed it is difficult for agencies and other companies...... we'll largely become a cashless society over time." He also covered how WPP is addressing the mobile ...

Sorrell questions commercialisation of social web

CANNES 2010 - WPP boss Sir Martin Sorrell likened social media to letter writing this afternoon and...in conversation with WPP client Keith Weed, the new global chief marketing officer of Unilever, the ...

Martin Sorrell says Twitter is not an advertising medium

Martin Sorrell, the WPP chief executive, has said in an interview that Twitter is not an

BR Video: The jury's out on advertising and social networking

When WPP's Sir Martin Sorrell and Unilever's Keith Weed locked horns about whether advertising was...recent months. WPP's Sorrell said: "When you try and monetise it, and they tried for example in the ...

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