Analysis - Charity targets the 'commentariat' to challenge 'feral children' myth.
Spinal injury charity Aspire is launching a campaign, Mission: It's Possible, on 15 May. Wheelchair user and charity trustee David Edwards will attempt to set a number of UK speed records in a specially adapted car. The PR team will speak to press in the run up to the attempts at the end of the summer.
Trimedia is handling PR for the Butterfly World Trust as it prepares to launch its walk-through butterfly bio-dome, which it claims is the world's largest. The agency will oversee media relations for the bio-dome. In particular, it will underline the environmental objectives driving the project.
The Charity Commission still plans to publish its revised campaigning guidelines at the end of the month, despite disagreement over the wording of the draft at last week's board meeting.
The Walt Disney Company has teamed up with Great Ormond Street Hospital in the corporation's biggest charity deal outside the US. It is the first time that the PR teams across all of Disney will work on one overarching campaign. It hopes to raise £10m for the redevelopment of the hospital.
Jockeys Kevin Darley, Jimmy Fortune, Shane Kelly and Alan Munro have been signed up to help promote horse welfare charity The Brooke. Head of PR Niki Austin said the charity had been working on a breeches sponsorship deal since the end of May, when a ban on jockeys wearing branding was lifted.
Sight-loss charity RNIB began a campaign this week with the tagline: 'Double your chances of sight loss. Smoke.' The initiative is being run around research that listed smoking as the only cause of age-related macular degeneration that people have any control over. 'Smokers are twice as likely as non-smokers...
Actress and mother-to-be Anna Friel is supporting a campaign to raise money for baby charity Tommy's.
The Children's Trust is targeting employees to take part in National Doughnut Week and raise money by treating a colleague to a doughnut.
A new charity that aims to combat bullying among young people, beatbullying, has hired Frank PR to promote its launch and website.
