Healthcare charity The Stroke Association held Action on Stroke Month, the UK's first stroke awareness month, during May 2012. The charity launched its Life After Stroke campaign to provide a focus and theme for the month.
Burson-Marsteller was engaged by charity Global Poverty Project to drive participation and donations for an initiative called Live Below The Line, where those taking part attempted to live on £1 a day for five days.
Amnesty International revived its comedy and music event, the Secret Policeman's Ball, to highlight its 50th anniversary. The event was held at the Radio City Music Hall in New York.
In April 2011, Noble Foods launched an egg brand called Eggs for Soldiers, for which 15 pence was donated to armed forces charity Help for Heroes for each pack sold. In January 2012 it hired Three Sixty Communications to increase brand awareness.
As part of its Give Blood Cancer the Red Card campaign, Leukaemia & Lymphoma Research wanted to spread local awareness of its lifesaving work at a football match between Nottingham Forest and Coventry City. This was particularly relevant because Nottingham City Hospital is part of a UK clinical trials...
Road Safety Analysis hired ST16 to work alongside its Safer Roads in-house team to highlight motorcyclist safety online, which it did with a hoax video.
Almost 7,000 BA employees have applied for voluntary pay cuts, including about 800 who have agreed
The charity enlisted the help of Aberfield to raise the profile of primary bone cancer during its awareness week in October.
Britain's hedgehog population has fallen by 25 per cent during the past decade. Hedgehog Street is a joint initiative by The People's Trust for Endangered Species and the British Hedgehog Preservation Society to safeguard the future of this iconic species. As part of a three-year initiative, a campaign...
London Arts in Health Forum (LAHF)wanted to drive awareness of the science behind sedentary behaviour and encourage the nation to get moving for at least 22 minutes a day.
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