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ASH fury at fag ’accessory’ ads

some extent an ad for cigarettes and should be covered by the Voluntary Agreement on Tobacco ...

MARKETING FOCUS: REVIEW OF THE YEAR 1997 - Jane Bainbridge takes a look at some of the highlights and low points of 1997, a year which had some memorable moments for marketers

exempt and direct marketing may only be subject to a stiffer voluntary code, rather than EU legislation ...

ANALYSIS: Will Britain halt EU ad ban? - The controversy continues over UK plans to exempt Formula 1 from an EU-wide ban on tobacco advertising. But as European health ministers meet to vote on the issue, a compromise could yet salvage the situation. Lisa

voluntary agreements with tobacco industry are ineffective. Looks likely to switch sides in Europe ...

ANALYSIS: Can F1 win it for Winfield? - A roar of red replaces Rothmans’ King Size blue as the tobacco giant switches its Formula 1 sponsorship to the Winfield brand. Danny Rogers looks at what may emerge from the pits

reports that direct marketing would be subject to a stiffer voluntary code rather than EU legislation ...

Marketing Mix: Persuaders persuaded

Marjorie Thompson has spent 14 years in the voluntary and public sector, most recently with the...Marjorie Thompson has spent 14 years in the voluntary and public sector, most recently with the ...

Field Marketing Table & POP Guide: International markets: Slow speed ahead - Many agencies have rushed frantically into trying to establish global networks. However, genuinely international field marketing is likely to depend on a more patient and l

providing an international service. GSD is a member of one voluntary network of field marketing companies ...

AGENDA: Why BBC must work for a fee

establish a healthy relationship with the consumer on a voluntary subscription basis. Ultimately, it is ...

PROFILE: JOHN CARLISLE EXECUTIVE DIRECTOR TMA - MR UNPOPULAR

sunlight. Pragmatically, the industry is pleading to retain the existing voluntary agreement, which could ...

MARKETING FOCUS: Alcopops the demon drink? - It’s the latest moral panic but what is the evidence behind the anti-alcopop hype? James Curtis looks at how public fears may be based on misconceptions about teen drinking

withdrawn them (The Co-op and Iceland) reflects their lack of faith in the voluntary code. Dr ...

United Distillers

whisky brand to break the 40-year voluntary ban on TV ads in 1995, has a retail value of pounds 290m....whisky brand to break the 40-year voluntary ban on TV ads in 1995, has a retail value of pounds 290m. ...

 

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