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MARKETING FOCUS: Looking back on ’96

19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY

and Virgin Radio started to market themselves more aggressively to compete for a dwindling number ...

ANALYSIS: financial PR; PR proves its worth in banking’s revolution

13 Dec 1996 | by DANNY ROGERS

other sectors - Virgin, Marks and Spencer, Tesco -have diversified into the more lucrative ...

MEDIA: HEADLINER; Ginger man’s expansion plan focuses on media ownership

13 Dec 1996 | by CLAIRE BEALE

persuaded Richard Branson to launch an in-store radio station for Virgin Megastores, with him in charge ...

DIARY: Does Saatchis think a bit of bribery will gain favour? Course it will

13 Dec 1996

sped along, Tamara Ingram turned on the radio. Virgin FM was playing and, hey, there was a commercial ...

NEWS: Govt minister alerts ASA to ‘irresponsible’ joyriding ad

13 Dec 1996 | by MICHELE MARTIN

TBWA for the Virgin Interactive videogame, Screamer 2, shows an 18-year-old joyrider saying: Speed s ...

OPINION: Ad agencies alone can offer a true brand understanding

13 Dec 1996 | by DAVID BARKER

we have creative people such as Archie Norman for Asda and Richard Branson for Virgin. For them ...

NEWS: Virgin team to tackle railways

12 Dec 1996

Virgin is calling on marketing expertise from its cola and airline operations to look at its new...Virgin is calling on marketing expertise from its cola and airline operations to look at its new ...

NEWS: STOP PRESS

12 Dec 1996

recreate his infamous karate kick at a rival fan. Financial services company Virgin Direct has also come ...

Media-only business Performance League

06 Dec 1996

pounds 2 million worth of new business from Virgin Express this month and hasn t lost an account since...up pounds 2 million worth of new business from Virgin Express this month and hasn t lost an account ...

NEWS: Review

06 Dec 1996

can also be used in other retail chains such as Toys R Us, W. H. Smith, Granada, Virgin and C s ...

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