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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

of its cars. Virgin Was 1998 the year the Branson bubble burst? Passengers on Virgin ...

AGENDA: Why complaining is our new hobby - UK consumers are more likely to complain about services or products than at any time before, according to a new Henley Centre survey. But, says Neill Denny, this could mean relationship marketing is really workin

26 Nov 1998 | by NEILL DENNY

satisfactory, Dyson picks up faulty machines from customers houses, and Virgin Trains hands out complaint ...

BBC gets worst press coverage

19 Nov 1998 | by DANNY ROGERS

. Other companies badly hit during the quarter include Virgin Trains (failing to get Labour delegates to ...

Rainey Kelly hires BMP creative duo Hollen and Boles

13 Nov 1998 | by HARRIET GREEN

range of Virgin clients which includes Virgin Atlantic, Virgin Cola and Virgin Trains. Rainey Kelly is ...

THIS WEEK’S BIG QUESTION: Is there any PR mileage left in the humble apology?

16 Oct 1998 | by JENNIFER WHITEHEAD

Richard Branson apologised last week for the performance of Virgin Trains...Richard Branson apologised last week for the performance of Virgin Trains Will Whitehorn ...

CAMPAIGN DIRECT: SHOPPING WITH CAMPAIGN - VIRGIN TRAINS

25 Sep 1998 | by MAIRI CLARK, Camaign and SARAH KEOGH, V

much maligned and troubled Virgin Trains. When it launched in 1997, Virgin Trains pledged to ...

Branson fails to win public over to Virgin brands

17 Sep 1998 | by JAMES CURTIS

say they would travel on Virgin Trains. Focus, page 32; Leader, page 7. ...

EDITORIAL: Public dispassion signals end of an affair with Virgin

17 Sep 1998

on to consistency. Virgin Trains should have worked. The railways have been crying out for ...

MARKETING FOCUS: Virgin a brand too far? - Suddenly, Virgin’s brand seems more vulnerable and Richard Branson’s touch less sure. Roger Cowe inspects the damage

17 Sep 1998 | by ROGER COWE

passengers delayed and disillusioned by Virgin Trains. The unwelcome critical attention stems partly ...

MEDIA: What The Papers Say - Report tracks rail degeneration

04 Sep 1998 | by IAN DARBY

Western Trains record of delays was highlighted in eight articles. Virgin Trains was criticised both ...

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