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BrandMAX 2012: Celebs in ads 'blessing and curse' says Virgin's Larcombe

Richard Larcombe, director of advertising and sponsorship at Virgin Media....Speaking at Haymarket's BrandMAX , the Virgin Media executive said: "The use of celebrities can ...

Halifax: the bank's latest execution is a far cry from typical ads for financial-services brands

Agency/TV Buyer Recall 1 ( ) Virgin Media Bartle Bogle Hegarty/Fifty6 54 ...

Jacamo: the specialist menswear site is still finding its feet with new spokesman Andrew Flintoff

8 ( ) Virgin Media Rapp/Fifty6 17 9 (8=) Tesco The Red Brick ...

Plusnet readies fibre broadband push

offering as it looks to compete with players such as Virgin Media.

Helen Edwards: The shift toward specialist agencies

come in its 2011 year-end review, noting a drop of 54% in the number of integrated pitches. Virgin ...

Yahoo! signs up as sponsor of BrandMAX

Senior marketers from Aviva, Barclaycard, Virgin Media, Diageo and Mars are speaking at the ...

Peacock and Weir have mainstream appeal, say sponsorship experts

rival brands, such as Virgin Media. Simmons, meanwhile, has carried out work for Cadbury, Adidas and ...

Volkswagen Polo ad lacks the creativity of its predecessors

's Dare/PHD 13 14= (-) Kia Cee'd e3/MPG 13 16= -7 Virgin Media ...

Barclay's ad is simple and memorable, but strikes the wrong tone for a bank seeking to regain trust

Virgin Media Bartle Bogle Hegarty/Fifty6 55 4= ( ) Aldi McCann Erickson ...

London 2012 Paralympics: the branded Games

Virgin Media's Usain Bolt campaign and Sky's enormous media presence and strength of association as ...

 

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