Search results for "Virgin Atlantic"

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Think BR: Shaping up your brand personality

02 Jul 2012 | by Pearse McCabe

growth. Last time I looked Sir Richard Branson had 2,219,678 followers on Twitter and Virgin Atlantic ...

Think BR: Innovating in service markets

29 May 2012 | by Rosemary Bayman and Claire Emes

last six months. Virgin Atlantic does these small things well, and in so doing, ensures that it owns ...

Richard Exon: Why actions will speak louder than words in year ahead

19 Jan 2012 | by Richard Exon

of working with Virgin Atlantic, for example, is that this airline has always matched its highly ...

Helen Edwards on Branding: Virgin modesty

30 Nov 2011 | by Helen Edwards

. 1984 : Virgin Atlantic began flying between Gatwick and Newark. 1994 : Virgin Cola tried to take on ...

Helen Edwards on Branding: creating fame through advertising

09 Mar 2011 | by Helen Edwards

. Virgin Atlantic has Branson, a fountain of free publicity, yet still splashes out on a spectacular ...

Editor's Perspective: Ten reasons for a merry Christmas in adland

03 Dec 2010 | by Claire Beale, claire.beale@haymarket.com

all. 2. The work. From Nike to John Lewis, Ikea, Virgin Atlantic, Stella, French Connection and ...

Brand manager of the week: Phillipa Ellis, Marketing manager, Lonely Planet

03 Feb 2010

would you be and why? Virgin Atlantic. It has done so much to reassure reluctant flyers that love to ...

Brand Manager of the Week

14 Jul 2009 | by Sarah Johnson

would you be? Virgin Atlantic - it focuses on being the best, not the biggest. What makes you angry ...

Mark Kleinman on marketing and the City: BA and Virgin Atlantic rejoin battle

02 Jun 2009 | by Mark Kleinman

The slide in premium travel is about to make Virgin Atlantic and BA's old rivalry turn nasty once...Airways announced its biggest-ever annual loss, Virgin Atlantic triumphantly published its own financial ...

Me & My Mentor

02 Jun 2009 | by Sarah Johnson

to launch Virgin Atlantic, I worked with him when Virgin bought the European rights to Sega. We ...

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