to remove filtersMark Ritson on branding: Years of success catch up with Barbie
03 Jun 2008
In the 70s it was Pepsi versus Coke. The 80s saw Virgin Atlantic take on British Airways. In the 90
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Mark Kleinman on marketing and the City: BA and Virgin Atlantic rejoin battle
02 Jun 2009 | by Mark Kleinman
The slide in premium travel is about to make Virgin Atlantic and BA's old rivalry turn nasty once...Airways announced its biggest-ever annual loss, Virgin Atlantic triumphantly published its own financial ...
PODCAST with Paul Charles
05 Jul 2007 | by Nik Harta
Click HERE to get involved in the latest PRWeek Podcast featuring Paul Charles of Virgin
Marketing Mole: Name that brand
24 Feb 2009
champagne. Last week's winner was Van Valdez of AXA Insurance, in London, who correctly identified Virgin ...
Me & My Mentor
02 Jun 2009 | by Sarah Johnson
to launch Virgin Atlantic, I worked with him when Virgin bought the European rights to Sega. We ...
Danny Rogers: PR is vital to navigate media minefield
28 May 2009 | by Danny Rogers
political power in living memory; and Virgin Atlantic s announcement that it had almost doubled its profits ...
Editorial: Airlines adopt brace position
12 Aug 2008 | by Richard Abbott, deputy editor
the extra publicity will do Virgin Atlantic no harm, but rather reinforce its position as a challenger ...
Brand manager of the week: Phillipa Ellis, Marketing manager, Lonely Planet
03 Feb 2010
would you be and why? Virgin Atlantic. It has done so much to reassure reluctant flyers that love to ...
Brand Manager of the Week
14 Jul 2009 | by Sarah Johnson
would you be? Virgin Atlantic - it focuses on being the best, not the biggest. What makes you angry ...
Adwatch: The weekly analysis of advertisement recall in association with tns
19 Feb 2008
London/Carat 34 14 (-) Virgin Atlantic RKCR Y R/Manning Gottlieb OMD 33 15 ...
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