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17 Dec 2001
assigned lead status to the agency for the 75 million pan-European launch of its X-Box video games ...
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Infogrames takes on Attik for £5m pan-Euro ad task.
20 Dec 2001
Infogrames, the video games publisher, has handed its pan-European sports and racing business to ...
AGENCY 2001: FIELD MARKETING AGENCY OF THE YEAR - RPM. Its high-quality roadshow and event activities for brands such as Strongbow and Adidas have helped RPM walk off with this prize
13 Dec 2001
structure housing DJs, an underlit dance-floor, plasma screens, video games and a large bar. Traffic is ...
Infogrames opts to take £5m Euro work out of BMP
06 Dec 2001
Infogrames, the video games publisher, has dropped BMP DDB less than two months after hiring the ...
NEW MEDIA: Amazon hires ex-NTL chief for customer role
29 Nov 2001 | by RAVI CHANDIRAMANI
offering music, DVDs, computer and video games, software and toys. Wheeler will be charged with ...
MediaCom work for Harry Potter game to transform car parks
23 Nov 2001 | by CLARE CONLEY
themselves as Harry. Posters carry the strapline: "Be Harry Potter. Play the video games." The ...
NEW MEDIA: Xbox picks Dare Digital for European campaign
22 Nov 2001 | by RAVI CHANDIRAMANI
Xbox, Microsoft's long-awaited video games console, has selected Dare Digital to spearhead its ...
NEWS ANALYSIS: PROs put on toys alert in the run-up to Christmas - The sales opportunities for kids' Christmas presents has sent toy and game PROs into overdrive, says Alastair Ray
16 Nov 2001 | by ALASTAIR RAY
with the lure of video games. After all, Hamleys is predicting that the Gameboy Advance will be its ...
Four agencies to pitch for Nintendo Euro brief
26 Oct 2001 | by IAN DARBY
Nintendo, the Japanese video games manufacturer, is looking for an agency to work across Europe ...
OPINION: Common sense is crucial to use of new channels
13 Sep 2001 | by LAURA MAZUR, a business writer and author
borrows from the world of video games and has a continuous story line involving contests of good and ...
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