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MEDIA: Digital boosts media spend

computers, CD-ROMs, video games, the internet and interactive services through digital television ...

Talk Loud boosts Disney PC games

Disney Interactive, which produces PC and video games, has hired Talk Loud PR to handle consumer...Disney Interactive, which produces PC and video games, has hired Talk Loud PR to handle consumer ...

Infogrames hires MS&L for UK work

French video games developer Infogrames Entertainment has appointed Manning Selvage and Lee to...French video games developer Infogrames Entertainment has appointed Manning Selvage and Lee to ...

MEDIA IN BRIEF: PlayStation Max from Future

. The magazine will target seven- to 15-year-olds. Andy Dyer, previously editor of Future video games.... The magazine will target seven- to 15-year-olds. Andy Dyer, previously editor of Future video games ...

Action Man puts name to game

manager, Mary Miller. Hasbro Interactive has already established a range of computer and video ...

Sega hires MTV chief

, has outsold Sega by seven to one. Sega aims to regain leadership in the video games market ...

YOUTH MEDIA: IS TV TUNED IN FOR YOUTH? Will the advent of digital give broadcasters the chance to deliver elusive, but desirable, youth audiences? Belinda Archer reports

really do like watching TV. Even though they do other stuff - like playing video games, clubbing ...

MARKETING FOCUS: Market raider - How Sony won the console game - Sony’s rise to the top has left rivals fighting for a slice of the action. Sue Beenstock reports

Video Games, which launches this month. Sony had none of this baggage, he says. The wining ...

FOCUS - YOUTH MARKETING: Targeting the bad girls with attitude - With role models from Ulrika Jonsson to Denise Van Outen, the new ’ladettes’ are a potent symbol of 1990s Britain. Youth brands, ever keen to tap into a new market are discov

to gain support outside the male-dominated video games media, by joining forces with design label ...

Premier League deal for video games firm

used by the UK video games publisher Electronic Arts (EA) to produce officially-endorsed football ...

 

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