Is gamification the next big thing in marketing?
19 Jan 2012 | by Jerry Lloyd-Williams and David Atkinson
for fans of TV shows, bands, actors, sports teams, video games (and pretty much anything else) to show ...
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Think BR: The value of biometrics
10 Feb 2012 | by Keith Glasspoole
levels of sharing as an easily-measured example of behaviour - movie trailers or ads for video games ...
Think BR: The changing face of media consumption
14 Dec 2011 | by Gavin Sugden and Tom Cross
historically popular gifts such as CDs, DVDs and video games may well be less prevalent under the tree this ...
Google and Microsoft back campaign to improve IT education
28 Nov 2011 | by Sarah Shearman
video games and visual effects. Steve Beswick, director of education for Microsoft UK, said ...
Brands missing out on 33 million-strong gaming market
23 Sep 2011 | by Matthew Chapman
Nearly 33 million people in the UK are now playing video games, but media spend in the sector only ...
Video games publisher Activision completes comms shake-up
15 Sep 2011 | by Sara Luker
Global video games publisher Activision has completed a shake-up of its comms team with the
Future to bring US tech blog Gizmodo to UK
31 Aug 2011 | by Sophie Maden
lifestyle site Jezebel, software blog Lifehacker, and video games blog Kotaku. ...
Marketing to children - Kids Brand Index 2011
10 Aug 2011 | by Cathy Bussey
chocolate; toys and games; TV channels; TV shows; video games and websites. Each category was given an ...
Lego UK calls in Cake to help manage PR for its brand extensions
04 Aug 2011 | by Matt Cartmell
Wars toys and video games, and Harry Potter key chains and board games. It was also revealed last ...
Game appoints Red for consumer PR brief following six-way pitch
26 Jul 2011 | by Matt Cartmell
Video games retailer The Game Group has hired The Red Consultancy to run its UK consumer PR account.
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SAHARA Communications
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