CAREERS: The Secret Diary of Brian The Brand Manager
13 Aug 1998
show that you don t need a big budget ad campaign to succeed. My velcro PR strategy has been ...
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ADWATCH: Heineken’s spoof approach makes a refreshing change - The Fast Forward campaign pokes fun at the tried and tested advertising formula. Imelda Michalczyk reports
06 Apr 2000 | by IMELDA MICHALCZYK
Heineken treatment. Tony Kaye s ad for Dunlop tyres is parodied,with the strapline Velcro sticks to the ...
MARKETING FOCUS: Out of time, out of mind - Time is becoming the essence in the business of selling. James Curtis looks at how marketing strategists are aiming to catch the consumer on the run
16 Oct 1997 | by JAMES CURTIS
marketing communications. Phillipson says First Direct adopts a velcro approach to its media ...
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