to remove filtersBrand Manager of the Week: Donna Al-Bu-Saidi
10 Oct 2012
. What's your greatest ambition? To be the female equivalent of Usain Bolt. If you were a brand ...
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Morrisons to abandon celebrities in its ads: what can it be thinking of?
16 Oct 2012 | by Noelle McElhatton
, when an admirable personality (Usain Bolt, for instance) is the perfect fit with a brand s essential ...
Alec Mattinson: Make a difference at the Paralympics
23 Aug 2012 | by Alec Mattinson
brand association it can generate could be worth more than any number of Usain Bolt billboards ...
Think BR: Will London 2012 herald the next great innovation in sports coverage?
24 Jul 2012 | by John McDonald
watching together and chatting about events together. And when Yohan Blake beats Usain Bolt in the 100m ...
Editor's Comment: Olympic sponsorship is a long-term game
14 Mar 2012 | by Noelle McElhatton
Visa's launch this weekend of yet another major Olympics TV ad campaign, featuring Usain Bolt, as an ...
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