to remove filters12 for London 2012
03 Nov 2009 | by Ed Kemp
, that evening the planet's biggest sports star, Usain Bolt, smashed his own men's 100m world record and ...
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Gatorade drops Tiger Woods drink, but blames low sales not scandal
09 Dec 2009 | by Staff
Usain Bolt. Woods' other sponsors include Gillette and consultancy firm Accenture. He is reported to be ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
year-round competition. Usain Bolt, arguably the world's most marketable sportsman, will no doubt ...
Adidas and Puma finally reconcile after 60 years
18 Sep 2009 | by Ed Kemp
. Puma, whose most prized ambassador is Usain Bolt, is owned by French luxury goods maker PPR. Adidas ...
The week in marketing
25 Aug 2009
first new cigarette brand in two years 5. Puma celebrates latest Usain Bolt records with viral campaign ...
Usain Bolt World Championship victories prompt Puma trainer sell-out
24 Aug 2009 | by Joshua Colley
LONDON - Usain Bolt's sprint success has seen the latest product range from Puma sell-out in less
Puma celebrates latest Usain Bolt records with viral campaign
18 Aug 2009 | by Ed Kemp
LONDON - Puma is leveraging the remarkable achievement of Jamaican world champion sprinter Usain
PepsiCo sports ambassadors to appear in unbranded Play4Life ads
30 Jun 2009 | by Joe Thomas
sweat', featuring Jamaican Olympic gold medal-winning sprinter Usain Bolt, Brazilian footballer Kaka and ...
Brand Health Check: Adidas
09 Jun 2009 | by Ed Kemp
the credibility is immediate and the potential for real upside is huge - witness Puma and Usain Bolt. ...
The week in marketing
27 May 2009
Bazaar by selling 2m items for 1p each 2. Usain Bolt to run in 3D at Odeon cinemas 3. Conservative ...
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