Brand Manager of the Week: Donna Al-Bu-Saidi
10 Oct 2012
. What's your greatest ambition? To be the female equivalent of Usain Bolt. If you were a brand ...
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Morrisons to abandon celebrities in its ads: what can it be thinking of?
16 Oct 2012 | by Noelle McElhatton
, when an admirable personality (Usain Bolt, for instance) is the perfect fit with a brand s essential ...
Editor's Comment: Olympic sponsorship is a long-term game
14 Mar 2012 | by Noelle McElhatton
Visa's launch this weekend of yet another major Olympics TV ad campaign, featuring Usain Bolt, as an ...
Ian Darby: London riots highlight adland's altruistic side
19 Aug 2011 | by Ian Darby, ian.darby@haymarket.com
that would put Usain Bolt to shame. Rainey Kelly Campbell Roalfe/Y R learnt this back in 2009 when ...
Raymond Snoddy on media: Mercedes' face is less than fitting
19 Aug 2008
, but viewing peaked at 5.8m last Sunday as Jamaican Usain Bolt won the men's 100m in a world ...
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