to remove filtersLondon 2012 Paralympics: the branded Games
24 Aug 2012 | by Richard Gillis
Virgin Media's Usain Bolt campaign and Sky's enormous media presence and strength of association as ...
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Puma 'and then Jamaica conquered England' by Droga5
28 Aug 2012
Puma is celebrating Usain Bolt's three gold medals at the Olympic Games with a billboard ad.
Alec Mattinson: Make a difference at the Paralympics
23 Aug 2012 | by Alec Mattinson
brand association it can generate could be worth more than any number of Usain Bolt billboards ...
Olympic legacy: inspiration that sticks
22 Aug 2012 | by Alan Mitchell
sponsorship cash. Nike is the official sponsor of the US team; 20m UK viewers watched Usain Bolt win the ...
Virgin Media makes tracks to Mo Farah for press ads
20 Aug 2012 | by Nick Batten
medallist, alongside a new TV ad starring established celebrity Usain Bolt....sponsored athlete Usain Bolt in ensuring that we inspire the nation to 'Keep Up'." In addition, Usain ...
Non-Olympic sponsors make hay as ad blackout period ends
16 Aug 2012 | by Matthew Chapman
partnership with legendary Jamaican sprinter Usain Bolt, who became the first sprinter to win the gold medal ...
Things We Like
16 Aug 2012
a witty outdoor ad to get your attention. After Usain Bolt's 100m victory, Strongbow paid tribute to ...
Bolt and Farah help DCMS to thank Britain in new 'GREAT' ads
15 Aug 2012 | by Loulla-Mae Eleftheriou-Smith
record holder Usain Bolt's signature arm gesture, next to Bolt imitating Farah's 'Mobot' celebration ...
The media winners of London 2012
15 Aug 2012 | by Arif Durrani
, 20m for Usain Bolt s 100m and 15.4m for his 200m historic double. In fact, London 2012 takes the ...
Marketing debate: Was London 2012 TV's finest hour?
14 Aug 2012 | by Noelle McElhatton
Usain Bolt won gold in the 200m, there were 80,000 tweets a minute....Usain Bolt win the 100m on 5 August. You can never underestimate the power of TV to bring the nation ...
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