Search results for "Usain Bolt"

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Celebrity pulling power on the wane

31 Oct 2012 | by Kim Benjamin

has followed Usain Bolt with Mo Farah, and many brands will try to carry the London 2012 feel-good ...

Mo Farah helps Virgin Media to add record cable customers

23 Oct 2012 | by Maisie McCabe

after running ads starring Olympic gold medallists Mo Farah and Usain Bolt.

Morrisons to abandon celebrities in its ads: what can it be thinking of?

16 Oct 2012 | by Noelle McElhatton

, when an admirable personality (Usain Bolt, for instance) is the perfect fit with a brand s essential ...

BrandMAX 2012: What you need to know

10 Oct 2012 | by Noelle McElhatton

campaign featuring Usain Bolt, Larcombe admitted using famous people as brand ambassadors can create a ...

Brand Manager of the Week: Donna Al-Bu-Saidi

10 Oct 2012

. What's your greatest ambition? To be the female equivalent of Usain Bolt. If you were a brand ...

BrandMAX 2012: Celebs in ads 'blessing and curse' says Virgin's Larcombe

05 Oct 2012 | by Sarah Shearman

." Citing Virgin Media's strategy behind its much-trumpeted Usain Bolt campaign, which launched at the ...

Virgin Media on hunt for consumer help around broadband campaigns

04 Oct 2012 | by Hannah Crown

200 metre world record holder Usain Bolt. Virgin Media has also brought in Team GB's double Olympic ...

 

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