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06 Dec 2012
Tourist Board, which featured Usain Bolt. Among the 2.5 million British viewers exposed to the ad, 19.6 ...
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Top 10 marketing directors
13 Dec 2012
s use of the gold-medal-winning sporting icon Usain Bolt in its advertising this year. 6. Andy ...
BT aims for brand revival with its big content gamble
30 Nov 2012 | by David Benady
, forcing it to upgrade broadband speeds free of charge, as flagged up in its recent ads featuring Usain ...
Celebrity pulling power on the wane
31 Oct 2012 | by Kim Benjamin
has followed Usain Bolt with Mo Farah, and many brands will try to carry the London 2012 feel-good ...
Olympic legacy: inspiration that sticks
22 Aug 2012 | by Alan Mitchell
sponsorship cash. Nike is the official sponsor of the US team; 20m UK viewers watched Usain Bolt win the ...
Flack: Flack in Pictures
03 Aug 2012
. Forget Danny Boyle and his Olympic opening ceremony. Stand aside Usain Bolt and his chicken nugget ...
Adidas' Nick Craggs on defending its London 2012 territory
11 Jul 2012 | by Alex Brownsell
Olympic moment: 'I was in Beijing when Usain Bolt ran that 100m time, but my most vivid memory is still ...
The marketing Olympics: which sponsors are leading the race to London 2012
04 Jul 2012 | by Alan Mitchell
they carry through to Olympic publicities. Usain Bolt's deals include Puma, Gatorade, Hublot watches ...
Richard Glennie: Going back to the future
21 Jun 2012 | by John Owens
's backing of Usain Bolt to the big money approach of Adidas' sponsorship package, or Nike's sporting ...
The Marketing Society Marketer of the Year 2012
24 Apr 2012 | by Nicola Clark
humorous ads starring athlete Usain Bolt, actor David Tennant and Virgin founder Sir Richard Branson, under ...
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