British Athletics ramps up commercial proposition with new sponsors
16 Apr 2013 | by John Reynolds
Games, which is set to feature Usain Bolt and other top global athletes competing at the Olympic Stadium ...
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Christian Woolfenden new bookies' favourite to be Marketing Leader of the Year
14 May 2013 | by Rachel Barnes
Paddy Power spokesperson commented: "Greg Nugent has raced out of the betting blocks quicker than Usain ...
Sainsbury's signs deal with British Athletics to sponsor Anniversary Games
15 Apr 2013 | by John Reynolds
forecast to be the most high-profile of the three events, with Usain Bolt and other top global athletes ...
Campaign Viral Chart: Pepsi and Beyonce lead celeb-heavy list
12 Apr 2013 | by Ben Hall
additional 34,000 times, at number four. A man who is used to coming first, Usain Bolt, lags behind Beyonce ...
Brand barometer: Somersby Cider's latest viral campaign reviewed
05 Apr 2013
trailer for Samsung's latest flagship camera shows Jamaican sprinter Usain Bolt getting on his marks ahead ...
Virgin recruits Nigel Gilbert to refocus the brand's 'game-changing' ethos
05 Mar 2013 | by Alex Brownsell
Who' actor David Tennant, Olympic stars Mo Farah and Usain Bolt, and Branson himself. Prior to ...
Glasgow 2014: the fight for Commonwealth Games sponsors
21 Feb 2013 | by John Reynolds
.' Speer is hopeful that 100m Olympic champion Usain Bolt will be at the Games, but his attendance which ...
Double standards - Why you need cojones to crack branded content
24 Jan 2013
signed Usain Bolt to be an innovations ambassador to highlight its contactless and very speedy ...
Virgin Media promotes Jeff Dodds to chief marketing officer
21 Jan 2013 | by Arif Durrani
year, with high-profile campaigns starring Usain Bolt, David Tennant, Mo Farah, Stephen Fry and Sir ...
Tennant, Bolt and Branson back for Virgin Media ads
11 Jan 2013 | by Maisie McCabe
David Tennant, Usain Bolt and Richard Branson have been recalled to star in Virgin Media's latest
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