BrandMAX 2012: What you need to know
10 Oct 2012 | by Noelle McElhatton
campaign featuring Usain Bolt, Larcombe admitted using famous people as brand ambassadors can create a ...
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Morrisons to abandon celebrities in its ads: what can it be thinking of?
16 Oct 2012 | by Noelle McElhatton
, when an admirable personality (Usain Bolt, for instance) is the perfect fit with a brand s essential ...
Brand Manager of the Week: Donna Al-Bu-Saidi
10 Oct 2012
. What's your greatest ambition? To be the female equivalent of Usain Bolt. If you were a brand ...
BrandMAX 2012: Celebs in ads 'blessing and curse' says Virgin's Larcombe
05 Oct 2012 | by Sarah Shearman
." Citing Virgin Media's strategy behind its much-trumpeted Usain Bolt campaign, which launched at the ...
Virgin Media on hunt for consumer help around broadband campaigns
04 Oct 2012 | by Hannah Crown
200 metre world record holder Usain Bolt. Virgin Media has also brought in Team GB's double Olympic ...
Virgin Media gets set for Mo Farah's Mobot campaign
28 Sep 2012 | by Sara Kimberley
, following in the famous footsteps of Stephen Fry, David Tennant, Samuel L Jackson, Uma Thurman and Usain ...
BT ad named most memorable of the Olympics
06 Sep 2012 | by Jeremy Lee
spot for Visa starring Usain Bolt, part of its "flow faster" campaign, was third. It was judged to be ...
Puma 'and then Jamaica conquered England' by Droga5
28 Aug 2012
Puma is celebrating Usain Bolt's three gold medals at the Olympic Games with a billboard ad.
London 2012 Paralympics: the branded Games
24 Aug 2012 | by Richard Gillis
Virgin Media's Usain Bolt campaign and Sky's enormous media presence and strength of association as ...
Alec Mattinson: Make a difference at the Paralympics
23 Aug 2012 | by Alec Mattinson
brand association it can generate could be worth more than any number of Usain Bolt billboards ...
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