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13 Dec 2012
s use of the gold-medal-winning sporting icon Usain Bolt in its advertising this year. 6. Andy ...
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Twitter names top UK brand campaigns of 2012
13 Dec 2012 | by Sarah Shearman
public to send in images of themselves doing Usain Bolt s famous pose. The topic trended during the men s ...
Usain Bolt extends Virgin Media partnership
12 Dec 2012 | by Maisie McCabe
Usain Bolt, the 100 and 200 metre Olympic champion, is to star in the new TV ad for Virgin Media
#aoty12: Sponsorship Agency of the Year - Best of the Rest
11 Dec 2012 | by John Reynolds
, Visa. This weaved the payment brand's Olympic brand ambassador, Usain Bolt, through Sky1 show A League ...
Double Standards- Can brand advertising work effectively online?
06 Dec 2012
Tourist Board, which featured Usain Bolt. Among the 2.5 million British viewers exposed to the ad, 19.6 ...
Virgin Media unveils 'next-generation' retail proposition
05 Dec 2012 | by Matt Chapman
Branson, brand ambassadors Mo Farah and Usain Bolt and a T. Rex from its recent TV ad will greet visitors ...
BT aims for brand revival with its big content gamble
30 Nov 2012 | by David Benady
, forcing it to upgrade broadband speeds free of charge, as flagged up in its recent ads featuring Usain ...
Marketing Q & A with former Olympic medallist Brendan Foster
13 Nov 2012 | by John Reynolds
. Puma, for instance, puts loads of money into sponsoring Usain Bolt. Athletes are not paid a fortune on ...
Celebrity pulling power on the wane
31 Oct 2012 | by Kim Benjamin
has followed Usain Bolt with Mo Farah, and many brands will try to carry the London 2012 feel-good ...
Mo Farah helps Virgin Media to add record cable customers
23 Oct 2012 | by Maisie McCabe
after running ads starring Olympic gold medallists Mo Farah and Usain Bolt.
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