Facebook is a lower quality medium than TV, says marketing academic
26 Mar 2012 | by Maisie McCabe
University of South Australia and has one of the largest numbers of marketing scientists in the world. Its ...
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Mars CMO Bruce McColl: 'Hiring talent is one of our biggest challenges'
19 Jul 2012 | by Noelle McElhatton
sponsors a marketing laboratory at the University of South Australia's Ehrenberg-Bass Institute and works ...
Planning for synergy: Harnessing the power of multi-platform media
28 Feb 2012 | by Mike Jeanes and Virginia Beal
Institute for Marketing Science, University of South Australia ...
Profile: Driving heritage forward - Scott Harvey-Nicholls, marketing director, Elizabeth Arden UK and Ireland
24 Oct 2007 | by Jemima Bokaie
commerce and marketing at the University of South Australia, before settling in Sydney to start his career ...
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