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LIFE ACROSS THE ATLANTIC: The advertising industries of the US and the UK are regarded as the best in the world. Two Englishmen, Rooney Carruthers and Carl Johnson, report on life across the pond

08 Dec 2000 | by ROONEY CARRUTHERS and CARL JOHNSON

soon became apparent. In the United States, the clients have far more access to creative teams - mainly ...

Internet raises awareness of No Buying Day

24 Nov 2000 | by Claire Billings

day is in opposition to the current economic policy of the United States”, a CBS spokesperson told ...

CLOSE-UP: LIVE ISSUE/POLITICAL ADVERTISING - The general election advertising arms race is on. Despite curbs on ad spend for all parties, the election means an advertising blitz

24 Nov 2000 | by Our Parliamentary correspondent

knife-edge election in the United States is that voters punish governments that make a mess of the economy ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Can newspapers win women over? Sport and news traditionally hook men, but to attract and keep the loyalty of women readers, newspapers need to work harder on other strategies. Richard Cook reports

24 Nov 2000 | by RICHARD COOK

electronic ones - hots up. This is the great imponderable. In the United States, women are the ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Can newspapers win women over? Sport and news traditionally hook men, but to attract and keep the loyalty of women readers, newspapers need to work harder on other strategies. Richard Cook reports

24 Nov 2000 | by RICHARD COOK

electronic ones - hots up. This is the great imponderable. In the United States, women are the ...

FOCUS: FINANCIAL PR - Global visionaries. The internationalism of PR is what many financial outfits are now aspiring to, finds Michele Witthaus

24 Nov 2000 | by MICHELE WITTHAUS

be the first,' he says. Anthony Payne, Hill and Knowlton managing director, believes the 'United ...

MEDIA: FORUM - Can Channel 5 make a leap into the mainstream? Where now for Channel 5? It has a new senior management team and the prospect of much bigger programming budget. Is this the start of an ambitious new era, Alasdair Reid asks

10 Nov 2000 | by ALASDAIR REID

, really big - and realised that where the United States of Europe is concerned, there is only one..., really big - and realised that where the United States of Europe is concerned, there is only one ...

REPORT ON INTERNATIONAL BUSINESS MEDIA: The Editor's vision - International business magazine editors strive to maintain the brand identities of their titles while tailoring them to appeal to local audiences. Emma Hall reports

27 Oct 2000 | by EMMA HALL

, publishing Made Possible by - the death of public broadcasting in the United States in 1998. The European ...

Redtops look to stop singing the blues

14 Sep 2000 | by MediaWeek

developed markets such as the United States and Scandinavian countries that have large penetration of PCs ...

US Postal Service appoints Leo Burnett

12 Sep 2000

- The United States Postal Service have appointed Leo Burnett, Chicago as their lead agency to...- The United States Postal Service have appointed Leo Burnett, Chicago as their lead agency to ...

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