to remove filtersREVIEW: Marketing and advertising news in the week’s press
04 Jul 1997 | by EMMA HALL
million ad account in the United States. The BBDO network has handled the computer brand in the US for ...
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Supplement on Public Relations: Media Relatiions - Has anything really changed?/TV and radio channels are mushrooming, and the Internet is reaching all of us. Alison Theaker asks how these changes in the media are also affecting media relations?
06 Nov 1997 | by ALISON THEAKER
business concerns and public institutions, to supply to the press and public of the United States ...
FORUM: Is pan-European television a redundant concept? - MTV launches a UK-only service next week. What was once a monolithic channel, beamed the length and breadth of the Continent, is now a federation of several locally targeted variants. This strategy
27 Jun 1997 | by ALASDAIR REID
be absorbed into a United States of Europe and the winners would be those who had the foresight ...
A well known handbag has been seen over Blair’s shoulder
30 May 1997 | by SIR BERNARD INGHAM who writes for the E
whom she knew as Luxembourg s Prime Minister. She also travels incessantly to the United States ...
Worldwide Advertising: Global review of Digital TV - Everybody’s talking digital, but what’s actually going on? Carat International rounds up how the world’s TV companies are responding to the new era
30 May 1997 | by MARK WILSON, creative and technical dir
, they are adding subscribers rapidly and the medium has strong growth potential. United States ...
CAMPAIGN INTERNATIONAL: Opinion/Putting advertising’s case in Europe
09 May 1997 | by JAMES MCLEOD, president of the UK chapt
companies in the United States and Asia....more nimble companies in the United States and Asia. Politicians and legislators across Europe ...
Capital One hires DR to win a UK credit rating
28 Feb 1997 | by STEVE BEVAN
, which is the ninth largest credit card issuer in the United States, set up in the UK last year ...
NEWSMAKERS/WIEDEN & KENNEDY UK: US agency to work its Nike magic from UK shores - Mairi Clark discovers what plans Wieden & Kennedy has for its British launch
23 Jan 1997 | by MAIRI CLARK
When Wieden & Kennedy set up in the United States it was a place for its two founders to escape
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