Search results for "United States"

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How truthfulness influences voting and purchase decisions

05 Nov 2012 | by Rodney Collins

United States, the United Kingdom, and India, supplemented by focus groups with U.S. voters. ...

Banks, brands, mergers and acquisitions

18 Apr 2005 | by Joseph Benson and Jack Foley

brand firms in the United States. Jack has a Bachelors of Science in Accounting from Boston College. ...

Brand Royalty - an excerpt from Matt Haig's latest book

18 Nov 2004 | by Matt Haig

hilarious and nearly fell off his chair. In the United States in the 1950s, barking dogs was also the ...

Brand momentum: speed can kill

01 Jul 2004 | by Bret Kinsella and Joseph Benson

. Bret has served clients in the United States, Latin America and Europe in industries such as consumer ...

How UK organisations can conquer US vertical industries effectively

05 Apr 2004 | by Flora Iacchia

alleviate the need for providing customer references based in the United States and can empower UK ...

Agenda of a shareholder activist

25 Mar 2004 | by The McKinsey Quarterly

In the wake of recent corporate scandals, large shareholders in the United States and Europe are ...

When your competitor delivers more for less

01 Nov 2003 | by Robert J. Frank, Jeffrey P. George, and Laxman Narasimhan

hearts and wallets of consumers in the United States and Europe. This economy-wide shift to value cuts ...

Complicated Lives - sophisticated consumers, intricate lifestyles, simple solutions

26 Aug 2003 | by Michael Willmott and William Nelson

prestige in the United States 3.4 Information sources used in purchase decisions 3.5 Sources of influence ...

Brand Failures

01 Apr 2003 | by Matt Haig

. Electrolux in the United States 56. Gerber in Africa 57. Coors in Spain 58. Frank Perdue s chicken in ...

Book review: BRANDchild

01 Mar 2003 | by Martin Lindstrom and Patricia B Seybold

, Asia, the United States and South America). Several renowned experts including best selling author ...

 

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