to remove filtersSector Insight: cakes and cake bars
28 Aug 2012 | by Jane Bainbridge
. He joined United Biscuits in 2004 in the legal department before moving in 2006 to look after ...
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Sector Insight: yoghurts
23 Oct 2012 | by Jane Bainbridge
experience includes working at United Biscuits and Gillette. Winners and Losers in the yoghurt sector ...
Sector Insight: Crisps and salty snacks
04 Apr 2012 | by Jane Bainbridge
, United Biscuits Johnston, who took up his role in 2010, is responsible for brands including Hula ...
Doing dairy advertising with flair and creativity
06 May 2011
began as a graduate trainee at United Biscuits, where he remembers an early lesson in marketing ...
Sector Insight: Crisps and salty snacks
16 Mar 2011 | by Jane Bainbridge
products. Other companies in this market include United Biscuits, which owns the Phileas Fogg, McCoy ...
Profile: Building on a solid base
03 Aug 2010 | by John Reynolds
has worked his way through several high-profile jobs, starting at United Biscuits, home to the McVitie ...
Close-Up: The Advocates - Advertising gives KFC a new-found confidence
19 Feb 2010 | by John Tylee
subject, now the Coca-Cola UK marketing director, hired her for United Biscuits, where she became the ...
Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels
01 Dec 2009 | by Mark Ritson
to a head with the launch of Puffin by Asda. United Biscuits sued Asda for copying its famous Penguin ...
Sector Insight: Biscuits
20 Oct 2009 | by Jane Bainbridge
competition from chocolate confectionery. Similarly, United Biscuits has modified the recipe for its McVitie ...
Trading places: high-profile marketers are working for ad agencies
22 Sep 2009 | by Becky Wilkerson
companies including Cadbury Schweppes, United Biscuits and Virgin Drinks. She found that shifting to an ...
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