Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views the
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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
Procter Gamble or Unilever, enhances its products when its brand name sits alongside it,' she argues ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not
10 May 2012 | by Rachel Barnes
, according to the Unilever chief executive?...Unilever chief executive Paul Polman does not like advertising. Or, at least, he does not like the ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
Skip to interactive tables Tesco, Marks Spencer, Procter Gamble and Unilever are ...
Ben & Jerry's renames ice-cream in support of gay marriage
13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
Ben & Jerry's, the Unilever ice-cream brand, is changing the name of its "Oh My! Apple Pie
Lynx unleashes more chaos in Attract drive
24 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
manager, Lynx, Unilever UK, said: "We wanted to creatively demonstrate the dramatic impact the launch of ...
Unilever adopts new global digital strategy for Sure
21 Feb 2012 | by Loulla-Mae Eleftheriou-Smith and Sarah Shearman
Unilever is to align its worldwide digital activity for Sure deodorant, as it looks to put online...model of consumer engagement for the brand. Unilever currently produces digital activity for Sure on a ...
Marmite aims to spread love with Facebook e-cards
10 Feb 2012 | by Sarah Shearman
of the month. Nicky Waymark, marketing manager at Unilever, said: "Our fans are crazy about ...
Social brands: Unilever shifts focus from social media to word of mouth
08 Feb 2012 | by Nicola Clark
Director, Social Media Innovation, at Unilever, revealed that the FMCG giant has shifted away from using ...
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