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Burnetts buys share of new-media company

27 Nov 1998 | by John Owen,

Unilever and counts Express Newspapers and Freedom Telecom among its current clients. Hard Reality ...

McVitie’s picks LVB to head database task

27 Nov 1998 | by EMMA HALL

, which is made up of a number of non-competing fmcg giants including the founding companies, Unilever ...

REVIEW: Marketing and advertising news in the week’s press

27 Nov 1998 | by JOHN TYLEE

head-to-head with Unilever in a marketing battle over rival low-cholesterol margarine brands. The company has ...

CLOSE-UP: LIVE ISSUE/PROCTER & GAMBLE - P&G wakes up to flaws in its advertising strategy. A notoriously conservative client is opting for greater creativity. By Claire Cozens

20 Nov 1998 | by CLAIRE COZENS

. Several of its big brands are struggling and it is losing ground to its arch-rival, Unilever. While ...

MEDIA FORUM: How will the arrival of Open ... change British TV? British Interactive Broadcasting unveiled its consumer branding last week - the company’s interactive services technology is now called Open ... It also announced deals with an impre

20 Nov 1998 | by ALASDAIR REID

advertising include Coca-Cola, Unilever and Ford. What do they have to gain from committing this early to an ...

Interactive TV to arrive under Open ... banner

13 Nov 1998 | by CLAIRE BEALE

... and has lined up Coca-Cola, Ford and Unilever as the first advertisers to run interactive TV ads on...... and has lined up Coca-Cola, Ford and Unilever as the first advertisers to run interactive TV ads on ...

ANALYSIS: COMMENT - Will anybody read a magazine about Kotex and Persil?

13 Nov 1998 | by DOMINIC MILLS

grasping? Well, it s a magazine produced by a group of three companies (Unilever, Kimberly-Clark and...grasping? Well, it s a magazine produced by a group of three companies (Unilever, Kimberly-Clark and ...

LIVE ISSUE/BEYOND ROSTER AGENCIES: Major clients go off-roster for fresher advertising - Big customers are looking at what smaller agencies can offer. By Claire Cozens

13 Nov 1998 | by CLAIRE COZENS

s Creative Artists Agency after 30 years with McCann-Erickson. Unilever has for a long time used ...

EDITORIAL: IPG media tie-up keeps an eye on risk of conflict

13 Nov 1998 | by STEFANO HATFIELD

major clients such as Unilever to sign are hurdles still to be cleared, but as the media market ...

MEDIA PERSPECTIVE: Clients will bypass agencies to create the direct solution

13 Nov 1998 | by CLAIRE BEALE

communications needs, some marketers are taking matters into their own hands. Unilever, Cadbury-Schweppes and ...

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