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AGENCY 2002: New Media Agency of the Year - Agency Republic

, chief among them Unilever. Zentropy has created campaigns for Domestos and Lynx and secured new work ...

REVIEW: Reuters denies speculation over its chairman

Niall FitzGerald, the joint chairman and chief executive of Unilever. The troubled company issued a

NEW MEDIA: SPOTLIGHT ON ONLINE AGENCIES - Online agencies weather the storm by employing flexibility. Online media has grown in a year that other media has declined

Unilever in the US, showing that levels of awareness, brand recall and purchase intent can all be boosted ...

NEW MEDIA: SPOTLIGHT ON POP-UP ADS - The future of pop-ups is in the better understanding of users. Clare Conley reports on the stand iVillage has made to refuse pop-up ads on its ISP

a deadline of 30 September 2002 for big brand advertisers such as Gillette and Unilever - two of the ...

IVillage plans to drop pop-ups from network

that now run pop-up ads on its sites, including Gillette and Unilever, to pull pop-up campaigns and ...

THE DOTCOM DECADE 1992-2002: Easyjet paved the way for budget airlines, having a Dyson was de rigueur and the National Lottery gave us dreams of winning a million. James Curtis on the past ten years

National Lottery launches with the slogan 'It could be you'. Unilever's fabric-rotting Persil Power ...

US fast food firms to launch anti-obesity advertising campaign

include Unilever Bestfoods, Procter & Gamble, Sara Lee, Heinz, Burger King, Pepsi, Kellogg's and Nestle ...

BRANDING: Go Organic site aims at the mainstream

Unilever Bestfoods UK has strengthened its commitment to the Go Organic pasta sauce and soup range...Unilever believes the internet is a crucial ...

DIRECT MAIL: Big brands turn to direct media - The pressure to make budgets stretch means FMCG firms are increasing their spend on DM

such as Unilever chairman Niall FitzGerald, who for many years has told agencies to wake up to the ...

INTERNET: Get the measure of internet impact - What are the most effective ways for marketers to audit online activity, asks Alastair Ray

NetValue's Manias. UNILEVER: PLAYING THE NUMBERS GAME One of Britain's biggest brand owners is looking to ...

 

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