Search results for "Unilever"

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Arif Durrani: Facebook's UK advisory board creates a stir

ZenithOptimedia, as well as Coca-Cola, EE, PepsiCo, Tesco and Unilever. The lack of creative input is no accident ...

A view from the bottom

I was lucky enough to join a great, dynamic team. PHD's new Unilever Global Strategy Unit has ...

Arif Durrani: Mediabrands restructure goes beyond retaining Tesco

disappointment. Unilever s planning duties were the notable exception. After a trip to Silicon Valley in 2011 ...

Katherine Levy: Nice to see a client urge collaboration over competition

Unilever....making a play for Unilever. If you haven't heard this one already, then you may need a moment to recover ...

Arif Durrani: Is marketing at a crossroads?

Unilever's Keith Weed appeared to strike a chord this month when he peppered his keynote address at..., poised to be an era where those not socially responsible will suffer. He cites Unilever s ambition to ...

Jeremy Lee: Emery's Mindshare promotion may just provide it with a USP

$30 billion mark. It's also an empire that is facing up to its part in the Unilever media review - not ...

Think BR: Leadership in times of change

possible. Paul Polman of Unilever posed the question, "If social media can topple a government in three ...

Andrew Walmsley on Digital: Media agency meltdown

. - Last July, Unilever also conducted a procurement-led review of its 700m media account in Western ...

Jeremy Lee on Media: The real power of spending

of all parent company WPP's media clients. This consolidation, which coincided with Unilever renewing ...

Could crowd-sourcing be a useful way to generate advertising ideas?

Unilever has asked the public to make suggestions for fresh advertising for its Peperami 'Animal..., then I can see this working in the short term. Indeed, I take my hat off to Unilever for ...

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