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Whatever happened to fair play?

12 May 2010 | by Suzy Bashford

. For example, a few years ago the IPA advised all of its members on the shortlist for a Unilever pitch ...

Brand Health Check: Bold

12 May 2010 | by Alex Brownsell

, co-founder of Brand Learning, who was previously vice-president of marketing at Unilever. PETE ...

Is procurement killing marketing creativity?

05 May 2010 | by Suzy Bashford

.' CASE STUDY - UNILEVER Unilever's procurement department has been working with promotion risk ...

Editor's comment: Red button's valuable legacy

05 May 2010 | by Gareth Jones

on its red-button service, nearly a decade after Unilever ran the first iTV commercial. As we ...

Helen Edwards on Branding: The third way

05 May 2010 | by Helen Edwards

Unilever, with Lynx Razors, and a sizzling challenger narrative, couldn't crack that one. Strategy two ...

Andrew Walmsley on Digital: Media agency meltdown

28 Apr 2010 | by Andrew Walmsley

. - Last July, Unilever also conducted a procurement-led review of its 700m media account in Western ...

Helen Edwards on Branding: Time to get touchy-feely

28 Apr 2010 | by Helen Edwards

, can be built. Marketers tend to swing either way. Witness the speculation over how Unilever's P ...

Creativity in numbers

27 Apr 2010 | by David Tiltman

LONDON - Unilever is experimenting with crowdsourcing for ads on an unparalleled scale....by Unilever's new chief marketing and communications officer is the company's most ambitious attempt ...

Alan Mitchell on Branding: Look behind the message

31 Mar 2010 | by Alan Mitchell

compare, here's Unilever's statement from a few months back. 'Unilever is convinced that we have to break ...

Biggest brands: Top 100 online advertisers 2010

30 Mar 2010 | by Adam Woods

and Unilever, each of which assigned 1.4% of their overall media budgets online. However, they also ...

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