to remove filtersUS election marketing techniques to cross Atlantic
03 Nov 2008 | by Noelle MacElhatton
Normal 0 "Will UK politicians try to apply the lessons of the US election? Hell, yes ...
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The Obama vs Romney marketing face-off: brand lessons from the US election
01 Nov 2012 | by Gordon MacMillan
Big Bird won't get a vote when US citizens go to the polls on 6 November, but his presence has loomed unexpectedly large over a Presidential campaign brought to life through millions of tweets, YouTube videos, blog posts and status updates.
How marketing is shaping the US election
30 Sep 2008 | by Miranda Fitzgerald
LONDON - Bill Clinton beat favourite George Bush senior to become president in 1992 using the catchphrase, 'It's the economy, stupid'.
Drawn out US election boosts media spend says Sorrell
23 May 2008 | by Jennifer Whitehead
LONDON - Sir Martin Sorrell, chief executive of the WPP Group, has said that the elongated battle between Hillary Clinton and Barack Obama to become the Democrat's presidential candidate has boosted media spend more than anticipated.
Election 2005: Precision election
21 Apr 2005 | by by Bill Britt
Powell, a long-time Labour activist, points to the fact that US election strategists have been using ...
Digital politicking will put the snap into 2005 election
08 Apr 2005 | by by Robin Grant
level the playing field. During the US election, the Democrats raised 60% of their campaign ...
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