No substitute for on-the-ground insight
21 Sep 2012 | by David Benady
priority As Oliver Rudgard, marketing director at crisps brand Tyrrells, says: 'There is a danger of ...
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Virgin Atlantic to take on BA with Little Red short-haul brand
01 Mar 2013 | by Alex Brownsell
brand partnerships, including with crisp brand Tyrrells for the provision of special edition "Plane ...
Walkers launches Deep Ridged crisps
16 Jul 2012 | by John Reynolds
launch of its Deep Ridged crisps, which will take on rivals such as Tyrrells and McCoy's.
Sector Insight: Crisps and salty snacks
04 Apr 2012 | by Jane Bainbridge
Rudgard, Marketing director, Tyrrells Rudgard has held his current position since 2010. He joined from ...
Tyrrells to take on Doritos with launch of TorTyrrells
02 Apr 2012 | by John Reynolds
Tyrrells is to take on Doritos with the launch of a range of premium tortilla chips called...with Tyrrells' other brands, TorTyrrells will be marketed with a particularly English, quirky twist ...
TV or not TV: Should challenger brands resist the lure of TV advertising?
10 Feb 2012 | by David Benady
the distribution-led model. Oliver Rudgard, marketing director of 25m crisp brand Tyrrells, says, "We ...
Editor's comment: TV's refuseniks are a breed apart
08 Feb 2012 | by Noelle McElhatton
TV's refuseniks include those enjoying innovative product distribution (Tyrrells and Bulldog) or ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
500,000, to 10.3m. Tyrrells Tyrrells is predicted to more than double its ...
Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand
03 Nov 2011 | by John Reynolds
Oliver Rudgard, marketing director of Tyrrells, is relishing making the most of the brand..., chocolate and now crisps, as marketing director of Tyrrells, make up his 18-year career in FMCG marketing ...
Private Equity: Asset strippers or brand builders?
14 Sep 2011 | by David Benady
acquisitions. Langholm Capital, which has invested in Dorset Cereals, Tyrrells crisps and Bart spices, has ...
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