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Paul Johnston, Cisco Systems: The power of connectivity

, Wikipedia was almost instantly updated with information and Twitter was abuzz with news and pictures. So ...

3 unlocks phone's appeal, Citizen Brando

online. Strategy and plan The PR team decided to use 3's Twitter channel, which already had a ...

Coca-Cola makes music for Africa, Paratus Communications

communities, as well as the more obvious media channels such as the Coca- Cola Twitter account and corporate ...

ActionAid beats off those Monday blues, Golden Goose PR

Facebook and Twitter followers. Strategy and plan Activity began with a survey of 1,000 people by ...

Pizza chain's Living Lab sounds terrific, Unity

Facebook page generated 38,387 fans and the Twitter feed has 3,072 followers. HINDSIGHT ...

A long-term perspective

. Social media offer a more direct approach, and Facebook and Twitter are effective in engaging ...

Small is definitely beautiful

run campaigns for our clients via Facebook and Twitter. As this service isn't outsourced, we can ...

Specialism is the future

that doesn't interact much on Facebook and Twitter. Dismissing them as 'late adopters' of social media ...

Client view: Amanda Brown, First Direct - Beyond the phone

digital comms, which have expanded to include a social media newsroom , Facebook , Twitter and its ...

Trust in the power of stories

Twitter fare is football or politics - throws out a tweet compelling you to sign up to win a food ...

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