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Henry Chappell, Pitch: Why 2012 is about winning

groups, or international digital media platforms such as Yahoo, Facebook or Twitter, the Olympics taking ...

Ros Hunt, Cohn & Wolfe: Personality and authenticity

Twitter in particular tells us anything, it is that comms is all about the power of true human voices ...

Rebecca Reilly, Open Road: All stakeholders are equal

Twitter every day, almost half never use it at all. -Arguably, social media's biggest influence is the way ...

Ben Curson, Hill & Knowlton: Noise vs business impact

, Twitter became linked with cleaning up afterwards. Ben Curson is managing director of financial and ...

Tim Weber, BBC News Interactive: 'Be on Twitter or be sacked'

half-jokingly, BBC director of global news Peter Horrocks tells his journalists: 'Be on Twitter or be sacked ...

Client view: Big picture, new perspectives

unfolded, we kept our followers engaged through Facebook and Twitter conversations and daily blogs. To ...

James Russell, Experian: Time to go digital by default

visits went to Twitter (source: Experian Hitwise), and we are using well-crafted tweets to give ...

Geraldine Proudler, Olswang: Don't dither in a digital crisis

celebrities have been victims of a spectacular Twitter backlash. But the role of lawyers in protecting the ...

Scott Brownlee, Toyota: How to weather the storm

already using Twitter, principally for quick and easy interaction with the UK's digital media-savvy ...

Chris Norton, Blue Rubicon: How to build trust online

erode before your eyes in your Twitter stream. Get it right and the upside is huge. The right kind of ...

 

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