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When trouble brews, marketers ignore social-media at their peril

06 Mar 2013 | by Gordon MacMillan

Twitter accounts and other social feeds of the retailers who have found themselves at the centre of the.... What it has not done is say a word about any of this on Twitter. Its feed contains no mention of ...

Flailing Starbucks has fallen to 'age of damage', says Havas global chief

10 Dec 2012 | by Arif Durrani

. UK Uncut, the pressure group mobilised via Twitter and encouraging direct action against the chain ...

We'll Call You: British Airways

28 Nov 2012

Mole is, by nature, a quiet creature, but has recently embraced Twitter, following a handful of...today that there is a Twitter team dealing with it. I haven't read through the whole information that ...

Charging for wi-fi? You might as well try to charge for air

26 Oct 2012 | by John V Willshire

founder of Smithery, an innovation works for marketing and product development. Follow him on Twitter ...

Why you need to find your brand's social-media voice

12 Oct 2012 | by Gordon MacMillan

Twitter feed is lively and interesting enough to grow and attract followers for reasons other than wishing ...

SodaStream kicks off summer sampling activity after Coke dispute

09 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

of the Closing Ceremony". Follow Loulla-Mae Eleftheriou-Smith on Twitter @loullamae_es ...

Subway's UK marketing chief on putting health and value at the heart of the brand

27 Jan 2012 | by Gemma Charles

association, Subway will be promoting the sponsorship through Subcard communications, Facebook, Twitter, PR ...

Forward Thinking Essays 2012: The public has the power, Richard Millar, Hill+Knowlton Strategies

24 Jan 2012 | by Richard Millar, Hill+Knowlton Strategies

against this sense of injustice, and the accelerants that have enabled this change - Twitter, BBM and ...

Thomas Cook hits back with publicity campaign

28 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

short term facility given to Thomas Cook in October. Follow Loulla-Mae Eleftheriou-Smith on Twitter ...

Time social media grew up: Jim Hawker, Threepipe PR

12 Oct 2011 | by Jim Hawker, co-founder, Threepipe

been a race by brands to generate as many Facebook likes, Twitter followers and YouTube views as ...

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