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TUI Travel signs deal with Intrepid Travel

TUI Travel, the International leisure group, has signed a deal with the Australian travel operator...The combined businesses will run under the umbrella company named Peak. TUI Travel and Intrepid Travel will keep their own branding while Peak will offer a platform for a multi-brand strategy ... for the next three years. Peter Long, chief executive of TUI Travel Plc, said: "Specialist travel ...

Sector Insight: Travel agents

Travel agents face challenging times as more consumers turn to the web to research holiday...available in any guidebook. This has brought challenging times for travel agents, once the gatekeepers ... of protection. More recently, this has driven an increase in the share of bookings made through travel agents. Indeed, four in 10 people who booked through a travel agent said they did so to ensure they were ...

Hotels.com to sponsor travel on 4

, Vacation, Vacation' and the channel's other travel shows..... Channel 4 s travel programmes include the new series of 'Vacation Vacation, Vacation', hosted by Kirstie ... Hotels.com air-bumpers will open and close the travel programmes, with sponsorship idents voiced ... supplements Hotels.com's continued investment in marketing activity to reach travellers across the UK ...

VisitBritain strikes four-year partnership with STA Travel

VisitBritain, the UK's national tourist board, has partnered with the student travel company STA...The four-year partnership between the two travel bodies will capitalise initially on the Diamond Jubilee and the London 2012 Games. STA Travel joins brands such as British Airways and easyJet, helping to fund VisitBritain's 100m spend on its 'You re invited' global campaign. STA Travel s part ...

LivingSocial brings Escapes travel deals to UK

The brand will offer members weekly holiday deals, including accommodation and activity packages. LivingSocial is targeting the higher end of the travel market, with all accommodation in the four- to five-star bracket and activities such as vineyard trips, gourmet cooking classes and spa weekends. The packages do ...

Travel companies contribute to VisitBritain marketing budget

VisitBritain, the national tourist board, has revealed the first five brands to sign-up to help match the £50m Government funding for a four-year marketing campaign, which is expected to launch around the time of the Royal Wedding.

Travel agents must adapt for the online generation

A strategic review at Thomas Cook signals a key change in the travel sector, writes Loulla...Thomas Cook, one of the UK's 'big two' tour operators, shook the travel industry last week ... and offline bookings. This potential change of focus gives a taste of the urgency with which the wider travel ... .1% booked a holiday online in 2010. This compared with 49.9% booking a holiday in a travel shop ...

Premium travel operator Western & Oriental in brand refresh

-establish the brand as one of the top premium travel operators....that Western Oriental continues to appeal to our primary target market of affluent travellers seeking authentic travel experiences. "Our work with Souk360 has ensured that the Western Oriental brand stands ... and Oriental Travel Limited group. The company also operates Regent Holidays, Iceland2go and Rainbow Tours ...

Will another ash cloud engulf the travel industry?

Major UK travel brands are following the latest ash cloud situation carefully, after last summer...of urgency. The travel brands are keeping consumers updated on the status of flights through ... cloud crisis, through supporting customers that were stranded and bringing them home. The travel ...

CC clears Thomas Cook and Co-op Travel merger

Thomas Cook and Co-operative Travel have today had their merger approved by the Competition...-branded under the Co-operative Travel brand, while all other shops will retain their own branding . Thomas ...

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