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Wi-Fi provider signs up Greggs as first advertiser

12 Jun 2012 | by Matthew Chapman

and travel information from Sky alongside advertising from brands, such as Greggs. Brands will be able ... . This is going to be returning a heck of a lot of people." Real-time local and national travel news ...

Behind the IAB figures: Internet and TV benefit from recession

29 Mar 2011 | by Arif Durrani

10% Technology 10% Travel transport 9% Telecoms 9% Technology 7% Travel transport 9% Automotive 7% Automotive 8% Property 6 ...

Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

03 Dec 2012 | by Matthew Chapman

In the lead-up to its busiest trading period Thomas Cook is facing a crisis after the travel operator ditched its post Christmas ad campaign without a replacement lined up . Starbucks is another brand in disarray after the controversy over its tax arrangements has seen its consumer satisfaction ...

McDonald's "worth getting up early for" by Leo Burnett

23 Apr 2013

McDonald s has launched a TV campaign to remind people about its sausage-and-egg McMuffin. The spot, by Leo Burnett, shows a man travelling with his dog all the way from the Scottish Highlands to a McDonald s for breakfast. It ends with the strapline: "Worth getting up early for." The ad was written ...

Generation why?

25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London

If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...

Is the era of the discount label now over in food retail?

28 Jul 2009 | by Staff

to the market, in the same way as easyJet brought new categories of consumers to regular air travel. The much ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

that is building functionality within Facebook, using social functionality to add value to the group travel ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

invested heavily in promoting the brand as more than just an online travel retailer. The 'Stories start ... live with an iPhone app in support of its Jazz model. 87: JEREMY ELLIS - TUI TRAVEL It has been a year of upheaval for TUI Travel, which overhauled its marketing department last September as part ...

 

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